This expanding treatment facility wished to gauge the views of its clients in order to understand how it was perceived in the marketplace and, importantly, how it could differentiate from its competitors.

​The project involved working collaboratively across the sales and marketing, operations and finance functions, analysing revenues and profitability by vehicle mode, location and customer group and the implications for the business. Each stage of the sales cycle was also assessed in detail in order to identify core touch points and service improvements.

You may have heard of The Northern Forest initiative, promoted by The Woodland Trust. This worthy cause plans to plant an additional 50 million trees, transforming the landscape of northern England and enhancing local communities.

This forward-thinking processor of inorganic solids was seeking to expand into new markets, finding completely new materials for existing plant and machinery. This presented a number of challenges, including understanding the capabilities of the current asset, whilst working with customers to think about the products in a completely different way.