Construction & Demolition Waste Sector

"Repurposed" Waste Drives Strong Business Growth Across Sectors

This forward-thinking processor of inorganic solids was seeking to expand into new markets, finding completely new materials for existing plant and machinery. This presented a number of challenges, including understanding the capabilities of the current asset, whilst working with customers to think about the products in a completely different way. 

​The WasteVyne thoroughly researched the market to identify strategic opportunities, liaising with environmental planners to secure the most appropriate waste permits, mindful of the need to future-proof the business for long term growth. 

​A new brand strategy was also developed to communicate the strong story of ‘repurposing’ materials that might otherwise have gone to landfill, for use in a wider cross-section of industries, providing a strong environmental argument.

​Now into its second year of growth, the site is operating more efficiently and has a healthy order book, continuing to attract new customers from UK and overseas.